Donor Retention and Engagement Scoring: More Than a Number
Wednesday, April 17th, 2013
12:00 PM - 1:30 PM (Central Time)
John Clese, Director of Product Marketing, Not For Profit, Avectra
Jay Love, Senior Vice President, Avectra
Imagine if you could predict which donors are unlikely to increase their gift next year? What if you could report on your nonprofit’s most valuable constituents, taking into consideration their event attendance, volunteer involvement, social media influence, and donations? Or, simply double the lifetime value of your current donors?
Let us show you. Join us to learn how fundraising organizations are developing their own engagement scoring programs, how your organization -- no matter its size or budget -- can begin objectively measuring engagement, and how to create a business plan to identify and re-engage your under-engaged constituents.
This webinar will explore the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute.
Image courtesy of renjith krishnan / FreeDigitalPhotos.net