Tulsa City-County Library was chosen as only one of six locations nationally to host Library Journal’s “Lead the Change” workshop April 24, 9:30 a.m.-4 p.m., at Hardesty Regional Library, 8316 E. 93rd St.
Librarians from a tri-state area will participate in the “Lead the Change” workshop which provides insights and tools to redefine collection development and reader’s advisory strategies, and transform book stacks into vibrant discovery centers that engage readers and drive circulation.
Librarians will receive an action planner, and work both individually and in groups to build a framework for innovation and change as they approach collection development and reader’s advisory.
David Vinjamuri, president of ThirdWay Brand Trainers and assistant professor of marketing at New York University, will provide insights, best practices and marketing tools from both the private sector and libraries that will help librarians transform their relationships with the community.
“Lead the Change” topics include:
- The Library in the Reading Ecosystem
Why libraries need to remain experts on reading
How the rise of ebooks and the decline of bookstores have changed reading
Why libraries have more power in the age of Amazon
How modern self-publishing is changing the publishing industry
How book discovery has changed and the opportunities for libraries to capitalize on this change
- Breaking the Mold
We’ll look at a real example of a public library system’s transformation of its space to help patrons discover and engage new books; explore the challenges and opportunities; and review the data based results.
- Merchandising 101
Why a display is important and how it can change the library space
Creating more space to promote more interaction and book lending
Merchandising best practices from the private sector
Applying private sector merchandising best practices to your library
The five specific display practices you should be implementing right now
- Merchandising 201
How to re-envision your space from the reader’s perspective
The art and science of bringing stacks to life
The practical steps to build pathways through your branch
- Building the Blueprint
Take your plans from Merchandising 101 and Merchandising 201 and mark up the floorplan of your branch with a specific plan to create at least one deep display and a pathway that you can execute in 2015. Consider space, best merchandising practices and your resources.
- Outside the Four Walls
Using email marketing to stimulate return visits
Activating your public meeting spaces
Pop-up libraries, Blind Date with a Book and other great ideas
Becoming an influencer in your community: librarians and library staff outside of the four walls
Sponsors for the event are NoveList, Gale Cengage Learning, Capira Technologies LLC, Library Services Centre and Tulsa City-County Library.
For more information “Lead the Change” workshop or to schedule an interview with David Vinjamuri, call 918-549-7391.
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